5 tips to increase your event engagement
For an event to succeed, it is very important that the attendees are engaged. Engaged attendees generate more publicity for the event, increasing presence in social networks without direct cost. To help with this task, we selected 5 simple and effective tips that will make difference if you apply in your event.
Build a consistent brand
The first step to engage more people in your event is to know who your audience is and to create a brand that talks to them. Having a logo and well-defined colors is the basics, but you can go further, set the persona of your attendee and your target audience. This will make it easier for you to produce content, because for every graphic or textual piece you do, you can be on that person’s shoes and imagine how they will receive the content.
If your audience is more relaxed, a more formal language can reduce their chance of engaging with the content, comment on that, or even spread your social media in their social networks. The same happens to the contrary, if in my social networks I am a more formal person, I will not publish a very extroverted content.
Use Social Media
Being present in the main social networks is obligatory to improve the engagement of the attendees with your event.
Some of the most relevant networks nowadays are Instagram, Facebook, Twitter, LinkedIn, YouTube, Tumblr and Pinterest. Find out which of these are the most relevant to your persona and your target audience. And although your audience is primarily in one or two of these, we recommend that you create the profile for your event in all of them. You may not even know some of them, but having a profile with a clear description of your event and a link to your site can greatly increase your chances of being found and may even help you understand whether or not you should put effort into this social network.
Make posts with a well-defined periodicity. For example: one post every day or one post every two days, to not let your main social networks seem to be abandoned.
Use the good old e-mail
Over the past few years e-mail has lost importance in front of other media. To give you an idea, some studies indicate that only 23% of people open e-mail marketing, but it is still an effective and mandatory channel for your event.
To increase the chance of the recipient staying on your mailing list, try to write short, standardized emails that are constant throughout your event project and with relevant content for the attendee.
Some examples of emails that can not be missed are:
- Save the date: Sent as soon as you already have the confirmed event date
- Countdown: Send 2 or 3 of these throughout the entire project with some content updates and generating expectation
- Content update: When you have a new speaker, sponsor or exhibitor confirmed
Have an event app
Technology has greatly improved the interaction between people and now it comes strongly to the events market with personalized apps. An event app makes it easy to communicate with those involved because it allows you to send notifications and updates of the content in real time, and synchronized with the website.
The app is also a great tool to keep those attendees who already have a high engagement much closer to you. If your event has annual editions, you can keep a much closer and continuous contact with them through notifications and news.
Nowadays people are online all the time and want to be up to date on everything that happens around them. So, nothing better than an application to involve the attendees in everything that happens in the event.
Send push notifications
A recent research also point out that 90% of push notifications received are read, different from e-mails. This is a highly effective communication, but to take advantage you need to have your own application or use some third party application but this last may greatly reduces the chance of your notifications to be read.
In addition to pre-event e-mails and notifications, the notifications can also report last-minute changes, new speakers, and other news during the event.
The notifications should be simple and direct. Test the type of notification that the public most interacts with, the best time to send, and how to write. It is worth giving tips on the weather, announcing the start of the coffee break, communicating a new speaker or changes on the agenda.
Use the technology in favor of your event. Increase engagement among those involved and have more practicality in the organization.
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