The secret to make a good event feedback survey
It is very important to know the opinion of your participants in order to build the best experience they deserve and will remember forever. With that in mind, we developed this content about feedback surveys and how to use this powerful tool to gather feedback from participants and create better events.
There are several types of events and the survey shall be tailored to each of them. To know your participant persona is key to better communicate with them and extract the needed information to help you improve the next editions of your event.
Preparing the questions
The most important thing is to start by defining the goals to be achieved with the survey, these can be 1 or 2 primary goals followed by a few less important ones. We do not recommend that you have more than 5 goals in a single survey, this can make it long and reduce the effectiveness of the result.
Questionnaires may have closed-ended questions (grades 1 through 5, for example) or open replies, where the participant writes his or her own comments. Closed answers are easier to compile, but open answers are richer in information, so it’s up to you to determine what best fits your needs. The most used are questionnaires with the two types of questions.
The questions should be objective and clear, so as not to have double interpretation. Focus on what you want to know, what is working and accept criticism; they are points of improvement for upcoming events.
Structure your survey so that the first questions are easy to answer and involve the participant. Ask how much the participant likes the theme of the event for example. Then ask the questions that are most relevant to your goal. If it is necessary, leave the demographic questions such as age and occupation as the last part.
Collecting feedback from participants
The survey can be sent after the event or after some specific stage of the event, for example, if your event is a four days event, you can ask for feedback every day, reducing the number of questions and collecting feedback on specific issues of each day of the event. Another possibility is to use a feedback system that is available throughout the event and allows interaction of the participants as is the case of the Feedback Wall used in TheDevConf and which is the cover of this post. The important thing is to study the persona of your participant and to understand past experiences or similar events to choose the best tool.
There are several channels you can use to apply your feedback survey. One of the best known is through paper or email. The paper forms increase a lot the work of the event team and allow a greater margin for errors, in the other hand the email greatly reduces the work but has a low engagement index from the participants. An alternative of these two options and that has given great results is to use an event mobile app, with it you can have multiple surveys, compute the results in real time to facilitate the work of the event team and even send push notifications directed only to who has not yet responded to the survey.
Encourage the participant to respond to the survey
If possible, reward people who fill out the survey to increase the number of responses. Some cool and low-cost incentive ideas are:
- an exclusive gift like pen, mug or T-shirt
- a discount coupon from a sponsor or exhibitor
- access to exclusive content of the event
- discount on the registration for the next event edition
Sample questions for your event satisfaction survey
- What were the strengths of the event? And the weaknesses?
- Do you have content or speaker referrals for the next event edition?
- What would you have done differently at the event?
- Any suggestions for improvement?
- Would you participate in the next edition?
- Would you recommend this event to a friend?
Closed answers (from 1 very bad to 5 very good)
- The date was adequate?
- Was the duration of the event sufficient for the submitted content?
- Did you find the location of the event easy?
- The site was suitable for the event?
- Did the mobile app meet your needs?
- Was the food good?
- The subjects were of interest?
- Did the content contribute to your personal or professional growth?
- Did the speakers mastered the subject?
- Was the networking good?
- What was the cost X benefit?
We hope we have helped you better structure and plan your feedback survey and enable you to better evaluate the performance of the event. This is one of the key elements to further engage the participant with your event and let it be part of the continuous improvement that will transform your event into a successful platform. Count on the help of Eventelis to carry out your survey and improve the planning and management of your event.