Websites, Microsites, Landing Pages, and Mobile Apps
Today, the internet is the most used means of communication in the world. We use it to make calls, to send messages and emails and to interact with people from around the world — all from a handheld device that fits in your pocket. With all these resources, do you know how to use different kinds of sites and apps to establish a strong brand for your event?
Because the internet is so fast, people don’t like spending time searching
across various websites to find what they’re looking for. Users want
centralized and streamlined information that gives them answers and resolves
problems in just a few clicks. With this in mind, Eventelis can provide
solutions that add value to your event and your brand while providing
practical information to all your attendees.
Here are some solutions to consider:
Website
Websites are the internet’s best-known information aggregator. Through a
website, companies, organizations, and people can publicly share more about
themselves. Normally, sites communicate things like contact info, addresses,
news, working hours, information about what an organization does, products
for sale, and everything else related to a brand. Usually, the information
on these pages are relatively permanent despite layout changes and
occasional updates.
We recommend a website if your company sells products and has a specific team
dedicated to updating the site frequently to include events. If the events
are part of a series, or related in some other way, a website is a great
solution. But if you plan on having a one-off events with a project specific
team, a microsite might be a better idea.
Microsite
Microsites are built with a single purpose in mind.
Big brands use microsites to promote specific campaigns like giveaways, new
products, or, in our case, events. Sites like these keep information
concentrated on one page or a few pages that focus specifically on a
particular iteration of an event so people can quickly learn more without
having to browse various sites. Microsites are only live for a predetermined
time-frame and are created to showcase up-to-date, clear, and objective
information about your event.
At Eventelis, we build microsites that showcase the most relevant information
for your audience. We develop projects based on our client specifications,
including brand identities, leveraging sales numbers and attracting new
customers to your event. One of the advantages to an Eventelis microsite is
integration with a mobile app, so when you update information on either, it
will show up on both.
Landing Page
Landing pages are focused on a particular call to action: buying a product or
signing up for a newsletter, for example. Landing pages are designed to sell
something so they are typically minimal in their design, especially
considering that users who reach them are usually already interested in
buying something. These sites are temporary, dynamic, and easy to update,
and they’re built with customer conversion in mind.
At Eventelis we are constantly studying Landing Pages and Microsites to see
how best to reach even higher conversion rates with consistent improvements
to usability and accessibility.
Aplicativo
Everyone uses applications, or apps, for all kinds of things: communication,
weight-loss, photo editing, games — the possibilities are almost
infinite. Apps help with daily life by giving you relevant information you
can use every day.
The same is true for Event Apps. They collect all the information relevant to
an event and present it to you in a personalized, practical way — all
in the palm of your hand. In the app you can find speaker bios, session
times, vendor deals quickly and easily. With all this information in flux,
we make sure to consistently update all the information to make it easy to
stay up-to-date with the latest schedules and content. Eventelis specializes
in custom-built apps made specifically with your attendees in mind, adding
value to their experience by ensuring they’re well-informed and enjoying
themselves at your event.
Summing it up:
Overall, this is how it works. A potential customer accesses your company
website where they’ll find information about an event
you’re organizing. When they click on the link, they’ll be taken to your
microsite where they can find out more about dates, times,
prices, and more. Having learned all about the event and decided they want
to go, they’ll use a landing page to sign up. Once they’re
signed up and ready to go your event, they can use our app
to make the most of everything you’ve worked so hard to build.
Learn more about how Eventelis can add value to your event, bringing
practical solutions to you and your attendees.